In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts concerning modern B2B marketing. We talk about exactly how the purchasing trip is currently totally fragmented and also the manner in which area structure can aid marketers retake control of the di

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and other truths about modern B2B marketing. We review how the buying journey is currently completely fragmented and also the manner in which community building can assist marketers retake control of the exploration and need genera

Mark Donnigan Marketing Consultant: Your audience no more desires you to acquire their interest-- they want you to gain it.This indicates list building techniques need to be spruced up across the industry to much better meet the demands of target audience.The very first step in this development is to produce engaging web content, and the second is